Covid-19 has largely disappeared from the headlines, from conversation, and from the public conscience. We needed a way to remind people of the need for the Covid-19 vaccine and help them visualize how it can fit into their busy lives. Building off the existing equity of pfizer’s blue bandage, we created, “The Doodles” for our fall-winter ooh campaign. With simple line drawings, we were able to break through apathy with an iconic campaign that illustrates how easy it is to integrate the Covid-19 vaccine into your life.